Mike Weller

  • Taking a Pulse—Strengthening Your Company’s Position
    Features

    Taking a Pulse—Strengthening Your Company’s Position

    2015-04-23T16:44:00

    In the May issue of CryoGas International, I shared the results of the survey that Miller Electric Mfg. Co. conducted in 2012. In my analysis of the nearly 900 responses we had to that survey, I focused on the value proposition that end users were identifying. I compared that ...

  • Taking a Pulse—Strengthening Your Company’s Position
    Features

    Taking a Pulse—Strengthening Your Company’s Position

    2013-05-13T12:00:00

    Who could forget the great recession of 2008 and 2009? On the heels of the worst economic crisis in recent history, I had the opportunity to give the keynote address to the membership of GAWDA (Gases and Welding Distributors Association) at its national convention in Hawaii (October 2010). I focused ...

  • Meeting End User Needs
    Features

    Meeting End User Needs

    2010-12-13T17:14:00

    ITW Welding North America (ITW) (www. itwwelding.com) is composed of a marketleading portfolio of best-in-class welding brands, including Miller, Tregaskiss, Hobart Brothers, MAXAL, Hobart Welders, Bernard, Smith, and Weldcraft. In August 2010, Miller’s market research team embarked on a study to determine if the perceptions of welding distributors were in ...