Respected cryogenic valve provider Herose Ltd, part of Herose GmbH, has announced the launch of its new international brand and website, designed to reflect the company’s worldwide client base, reputation and track record.

UK-based Herose Ltd chose Gastech 2012 for the first outing of its new brand (pictured), with the event, held in London and showcasing the latest technologies and developments, seen as a fitting launch platform for the company.

Herose Ltd is one of the few international distributors offering a service to provide complete cryogenic valve packages. As part of the launch, the company has introduced Herose Ltd Approved products, complementing the Herose Brand Range and sourced from a number of quality manufacturers.

Products carrying the Herose Ltd Approved badge have had their performance proven by Herose Ltd and meet the high standards the industry expects globally.

Keith Stewart, Director at Herose Ltd, said of the branding, “We wanted to show new customers and old, that when you buy Herose GmbH and Herose Ltd Approved, you buy quality, expertise and safety. That’s why you’ll find the products featured on our new website and brochures in over 80 countries across the world, including all the major countries that use industrial gas and LNG.”

Herose Ltd cites its reputation for safety as putting the company on the international map – its cryogenic valves are proven to last twice as long as other products and have an unrivalled safety record. Herose was also something of an LNG pioneer, as one of the first suppliers to respond to this emerging market over 10 years ago and with its cryogenic valves installed in over 168 plants in China alone.