Airgas, Inc. has announced that Acquity Group has been retained as a key partner in helping the company continue to provide industry-leading service through the creation of new online digital customer platforms.

“We understand that our customers rely on the Web and e-commerce as important tools to help them manage their businesses,” said Michael Molinini, Airgas President and CEO. “Airgas is committed to providing best-in-class e-commerce capabilities for our customers and our relationship with Acquity Group is integral in helping us execute this strategy and meet our goals.”

As one of the leading digital marketing companies, the Chicago-based Acquity Group will provide their e-channel expertise in leading the design and implementation of Airgas’ new content-rich website. The new Airgas digital experience will enable customers to interact and transact with Airgas at any time and across all channels, including mobile and social interactions.

“Acquity Group was selected for this Airgas initiative because of their impressive record and reputation as an award-winning, business-to-business digital marketing leader,” said Kelly Justice, Airgas Senior Vice President - e-Business. “Their expertise in the industrial distribution market makes Acquity an ideal partner as Airgas focuses on providing customers with the best web and e-business services in the industry.”

“Airgas will work with Acquity Group personnel to integrate web and e-commerce software platforms to provide customers with the information they need online to improve their performance and manage their gases and hardgoods supply chain,” Justice added. “We are reconstructing our website and making the right business tools available so customers can find information on our products and services, place and track orders, research order history, receive and pay invoices, and much more.”

The new site will include tools that leverage Airgas’ expertise in industry-specific uses of Airgas products, process improvements, production efficiencies, and safety.

“Acquity Group is committed to providing transformational digital services for our clients,” said Chris Dalton, CEO at Acquity Group. “We are excited to partner with Airgas to bring a best-in-class e-business offering to the market for them.”