The new site is for the company’s gases, healthcare and engineering businesses in the US designed for easy navigation to information on products, services and appropriate Linde specialists.
Visitors to www.lindeus.com will encounter a completely new gases website that offers the same look and feel as Linde’s global website www.linde.com. Also, Linde gases, healthcare and engineering information is now available in one site at thelindegroup.us.
Janice Lamb, marketing specialist for Linde North America, said, “Prospective customers can navigate the new site more easily to find information relevant to them through links for the industry they are in, the processes they use, and the products and services they may need. Several Linde primary business areas are also featured prominently on the home page with strong visuals, taking visitors directly to the pages they are interested in.”
The new Linde site provides multiple ways that visitors can contact the appropriate Linde specialist directly if they have a question or issue. This is provided by a link to a contact form on virtually every page, as well as a link that will take them to relevant contact phone numbers.The site also provides links to the 2011 Corporate Social Responsibility report and the 2011 Sustainability report.
“In a little over one month since the site has been live, we have seen an increase in the number of site visitors filling out our contact forms,” said Lamb.
“We believe the reasons for this are the site’s robust content and ease of navigation that compel them to delve further into the site and motivating them to seek additional information.”
For updates on Linde activities, follow Linde on Twitter @Linde_Gases_NA.