Building on its strong wave of acquisition activity over the last decade, MOCON, Inc. is introducing new corporate branding to better support its subsidiaries and global footprint.
The company has grown from being a manufacturer of permeation equipment for packaging applications into providing products and services for food safety, medical devices, pharmaceuticals, mud logging, gas monitoring, aroma/odor analysis and more.
In fact, the last 15 years have seen MOCON acquire multiple companies including Microanalytics, Round Rock, TX; Baseline, Lyons, CO; Lippke, Neuwied, Germany. The most recent example of which was last year’s major acquisition of Denmark’s PBI-Dansensor, purchased for around $20m and subsequently rebranded as simply ‘Dansensor’.
Now, MOCON has sought to introduce rebranding across the whole spectrum of the company. Going forward, the Microanalytics business unit will operate under the MOCON brand, while Baseline-MOCON will become Baseline, a MOCON company.
“MOCON has become a large global organization with multiple business units. As such, we needed a new ‘family approach’ to branding which ties the business units to each other visually and to the parent company,” explained, Robert L. Demorest, chairman and chief operating officer, MOCON.
Specialty Gas Report understands that both the corporate entity and the business units will be adopting this same visual style; which will be a contemporary font, coupled with a graphic ‘arc’ that connects the letters. The arc is described as a homage to MOCON’s original name, Modern Controls.
Electronic Fluorocarbons (EFC), headquartered in Massachusetts, utilizes the latest technology for the purification and microanalysis of its legacy fluorinated specialty gases and rare gases for the medical and electronics semiconductor manufacturing industries.
GTCR, a leading private equity firm, has recently completed the previously announced acquisition of Cole-Parmer Instrument Company from Thermo Fisher Scientific Inc.
Tech Air, a Connecticut-based distributor of industrial, medical, and specialty gases, and related welding supplies, announced that it has acquired US Oxygen Supply (US Oxygen) of Arlington, Texas, and Specialty Air Technologies (SAT) of Long Beach, California. Tech Air is owned by CI Capital Partners and Tech Air ...
Month on month, the gasworld website is the market-leading news portal for the global industrial gas sector, growing at an unprecedented rate and keeping its readers at the forefront of breaking news, insightful analysis and must-see features across the industry. Launched in 2004 and continually evolving, it is the only independent online news, views and intelligence portal for the global industrial gas community and the larger end-user markets – and home to the ever-increasing range of gasworld platforms.
To find out more about gasworld's advertising opportunities click here.