Air Products will launch its new Dermohydrine™ cellular active at next week’s In-Cosmetics 2013 in Paris.
Dermohydrine cellular active provides personal care formulators with an effective, high-performing moisturising solution that can meet the natural ingredient demands of today’s consumers. Dermohydrine cellular active is the newest addition to Air Products’ high performing ROVI cosmetic active ingredient portfolio.
These ingredients utilise advanced and multi-faced delivery technologies to address defined and consumer-desired performance attributes. Product families within this portfolio include Cellular Actives™, ROVISOME™, CERASOME™, and Nanosome™ cosmetic active ingredients.
Dermohydrine cellular active provides natural extracts to enhance the moisture retention levels of the skin. In vivo panel tests demonstrated excellent improvement in the hydration level of the skin. This improvement was generally as good as that provided by traditional, expensive high-performing moisturisers like hyaluronic acid. In addition, Dermohydrine cellular active is a natural ingredient.
“Skin moisturisation is an important part of consumers’ daily skincare routines, and our new, scientifically-based solution can help formulators deliver a cost-effective and natural solution to their customers,” said Solomon Lemma, global business manager for Personal Care at Air Products. Air Products acquired ROVI cosmetic active ingredients through its purchase of ROVI Cosmetics in February 2012, adding technically advanced product lines to complement Air Products’ existing polymer and delivery technology portfolio.
Well-known products under the ROVI portfolio include AquaPront™ cellular active for reduction in the appearance of wrinkles, Epiprotectyl® UV cellular active for hair sun protection, Herbapurifine™ cellular active for benefits including sebum control, ProContour™ cellular active for skin tone, Unitone™ cellular active for skin brightening, and Vivendin™ cellular active for general skin appearance benefits.
For more information, please visit Air Products stand A75 at In-Cosmetics 2013 or visit the company’s product website at www.airproducts.com/rovi. At In-Cosmetics 2013, Air Products will also feature Deposilk®, Hybridur® and Intellimer® polymers for personal care applications.