As Airgas seeks to bring key decision-making closer to customers in its largest distribution region, the company has reorganized Airgas East into two separate divisions.

From September 1, 2012, there is a dedicated Northeast region and an East region.

The reorganization brings with it personnel changes.

Kent Carter, formerly an area vice-president within the Airgas South region, has been named president of the Northeast region, which includes upstate New York and New England. Carter joins the Airgas Northeast region as president with more than 23 years of sales, marketing, and management experience within the industrial gases and welding equipment industry. He began his Airgas career in 2002 as marketing manager for the South region and was promoted to area vice-president in 2007.

Tony Simonetta, president of Airgas East since March of 2011, has been named president of the newly defined East region, which encompasses the metropolitan New York City area, Long Island, New Jersey, the eastern half of Pennsylvania, Delaware, Maryland, Washington D.C., and northern Virginia.

Michael Molinini, Airgas president and CEO, said of the restructuring, “With large concentrations of business opportunities in specific areas of Airgas East, we’re adding resources to more effectively meet the needs of the marketplace.”

“We’re committed to our decentralized operating model where decisions are made close to the customer.  This reorganization will enable us to more fully serve customers and potential customers within two distinct geographies.”

The new Airgas Northeast region will be headquartered in Waterford, CT, while the East region will be headquartered in Malvern, PA.