For readers who may not be familiar with Ratermann, can you tell us a little more about the company?
Ratermann Manufacturing is the largest supplier of industrial and cryogenic equipment and supplies in the US, which we owe to our amazing customers. Ratermann has gotten to where it is today by listening to our customers suggestions and truly understanding their requirements. We always strive to provide our customers with the best possible buying experience and provide the best possible technical support. We understand and appreciate that our customers depend on us and we put a tremendous amount of focus on ensuring we have the items they need, in stock. These items include, but aren’t limited to, cylinder ID products, labels, shrink wrap, hoses, valves, liquid cylinder accessories and repair products.
Why don’t you tell us about what Ratermann is currently focused on?
Ratermann is continually focused on providing reliable solutions and making certain that we provide a buying experience that is not only the best in our industry, but the best in any industry. We know that our customers rely on us to be much more than just a product provider, but a technical support and solutions provider. This year we launched our new e-commerce website that allows customers to learn about products and re-order their go-to products easily. The single most important focus for us is to continue to solicit feedback from customers and to be a partner that provides them with products, support and solutions that help them grow their businesses.
What trends have you experienced in the industrial gases market this year?
Well, the good news is that for the first time in a long while, there is an upward trend in activity overall. Although certain sectors are slower to recover than others, the overwhelming majority of customers that I have spoken to seem to be very positive about growth opportunities for the remainder of this year and into next year. As it relates to us directly, our customers have been very excited about our new R-direct online ordering system, as this allows them to more easily order products form Ratermann and allows increased efficiency, which is very important to them since there are so many other daily demands that occupy their valuable time. I have also noticed many companies focusing on their branding and taking advantage of our custom-branded label options to market themselves and their capabilities. I think during Covid-19 companies really had to re-evaluate how they could reach potential customers by creating more exposure. I believe that will continue throughout the rest of the year.
Earlier this year, Ratermann launched its Women’s Roundtable. Could you tell us more about these meetings and how the idea came about?
Yes! The Women’s Roundtable started in February of 2021. Our meetings consist of women who are part of gas distributorships along with a few industry associations. Each month we meet over zoom and a guest speaker speaks to the group which we then take time to discuss and brainstorm ideas together after the speaker portion. The idea came about while talking with my sister, Mary, after hearing from several customers that they wanted a space for brainstorming and networking amongst women in our industry. It’s been a blast so far!
gasworld knows that Ratermann is very fond of industry events… Can tell us which events you’re most looking forward to getting back to and why?
Ha-Ha, we do love our events! We are SO excited for the GAWDA annual convention in Colorado. The Nashville SMC was fantastic and so nice to be able to see our industry friends after so long. We are also thrilled to get more involved in the gasworld events. Connections within our industry run deep, some throughout generations. The in-person events allow you to really get to hear what customers are looking for and let you grow your friendships.