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AAI enhances customer experience through web

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Applied Analytics, Inc. a manufacturer of industrial process analysers recently launched its redesigned website.The latest version of the website may be found at www.a-a-inc.com
The new design is expected to streamline the consumer experience, with improved navigation and easy-to-use categories. Dr Yoav Barshad, President of AAI, described, “The new site conveys more exactly the full scope of what we do, from solid state analysers to highly specialised sampling systems.”
In addition, the redesign employs technical flash animations and video demonstrations. He added, “We’re announcing the launch today, but good websites are never truly finished; our global customers can expect constant improvements like added language support, live web seminars, and new media.”
Dan Murphy, Senior Mechanical Engineer for AAI, was enthusiastic about the prospects the new site will offer customer service, “It’s important to stress that the new site isn’t only about establishing relationships with new customers.”
“We’re developing a robust support database with login access to customer-specific video tutorials and downloads. This interface will complement our service department by providing rapid support and product education to customers large and small.”
AAI encourages readers to browse the ‘concepts’ section; which explains the key principles behind AAI technology, UV absorbance, integrated systems and VCSEL laser spectroscopy.

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