ABICOR BINZEL has appointed a new Key Accounts Manager – Automotive.

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Jeff Barron will continue the US company’s efforts to work more closely with automotive manufacturers and increase ABICOR BINZEL’s product presence at key companies.

Speaking about the new appointment, Key Accounts Group Manager Tom Graham said, “Very happy to welcome Jeff back to the organisation. We think he’ll do great in supporting sales growth and the strategic direction of arc welding applications within the automotive market.”