For the third consecutive year, Air Liquide has looked at Millennials and their relationships with the company.
The study conducted this year focuses in particular on their perception of the ability to influence the future of large companies.
The results reveal that the company is identified by 18 to 34 year olds as one of the actors best placed to grasp social issues, before politicians, associations and NGOs, start-ups and unions.
This study, carried out with the Viavoice polling institute, looks at Millennials’ expectations of companies.
It highlights the differences in perceptions between Millennials and French people of all ages, but also according to their personal experience of business investment.
The survey was carried out on a sample of 2,000 people, representative of the population aged 18 and over, including 528 Millennials (18 to 34 years old).
It found that the Millennials think beyond the individual actions that everyone can take, that it is the big companies which are most likely to influence the future, before politicians, associations and NGOs, start-ups and unions.
This is a finding that is more significant for this population than for all French people: for young people, big companies are powerful players.
However, Millennials expect companies more than commitments: they want concrete evidence.
When asked if they trust companies that make commitments to society and the planet, only 41% of them respond favourably: no carte blanche, they will be judged on their actions.
Another lesson highlighted by this study: Millennials, as consumers, are very sensitive to companies that they consider useful to society.
64% of them say that they favour companies or brands that benefit society in their daily life.
The study also looked at the behaviour of young shareholders to find out if this relationship to investment varied their perception of companies.
Interestingly, Air Liquide notes that for the 18 to 34 year olds who are shareholders, it is the companies which are in first position in the list of actors that can influence the future: 27% of them designate companies as the most important actor. better placed to influence the future.
Another observation, in a higher proportion compared to the overall population of 18 to 34 year olds, young shareholders believe more that investing in shares in a responsible company is as positive for the planet as buying its products (36% of young shareholders aged 18 to 34 compared to 29% of all 18 to 34 year olds).
David Meneses, Sustainable Development Director of the Air Liquide Group, said, “This study highlights the fact that young people expect strong corporate commitments and concrete evidence from companies.”
“It is a responsibility that Air Liquide places at the heart of its strategy: in 2018, the group announced the most ambitious climate objectives in its sector.”
“We spend about a third of our innovation spending each year on reducing CO2 emissions from our products or those of our customers. ”