Analox Ltd will divide its operation into two distinct divisions, launching Analox Military Systems Ltd to help it continue its business growth.
Analox Military Systems will deliver services and products for military clients around the world. Analox Sensor Technology will continue to work with the commercial and sport diving industries; hospitality venues, pubs and distilleries; and will deliver safety solutions for industry and laboratories.
Both divisions will sit under parent organisation, Analox Ltd, and will be based at the Stokesley headquarters in the UK.
The creation of the two distinct divisions and the new branding follows Analox’s participation in the Designing Demand programme developed by the Design Council to assist mature businesses to boost their performance through effective use of design.
Mark Lewis, Managing Director of Analox Group, commented, “Following a comprehensive brand audit we have decided that development of two well-defined and distinct brands will help to further build our reputation in military and commercial sectors.”
“We have identified that a large percentage of our growth can come from military markets around the world, and it is vital that we have a well-recognised and respected brand targeting this sector.