To help foster the next generation of young professionals in the welding industry, the American Welding Society (AWS) has launched a new membership initiative – Take the Torch.

Unveiled earlier this week (29th March), Take the Torch aims to encourage the younger generation to step up and make an impact. The initiative is aimed at millennials and generation z.

“With millennials driving growth in the workforce, we are prioritizing efforts to attract younger members. An AWS membership is an investment that has many financial and non-monetary perks in the professional and personal lives of the next generation,” said Cassie Burrell, Senior Vice-President, Marketing & Membership Development 

“Millennials are a natural fit for membership organizations, and we’re excited to engage the industry’s future workforce through social and professional networking and personal growth opportunities obtained as part of an AWS membership.”