Bacharach Inc., a refrigerant gas leak detection and monitoring instrument manufacturer, has revitalised its corporate appearance with an updated brand identity.
According to the US-based business, it has revamped its logo, company colours and has redesigned its collateral materials to provide a clearer and stronger presence within its focus markets.
As a result, the new brand identity more accurately reflects Bacharach’s strategic direction and focus of instrumentation solutions for the heating, ventilation and air conditioning and refrigeration (HVAC&R) industry.
The rebranding effort is also said to continue Bacharach’s goal of supporting customers’ needs whilst building on the company’s history and capabilities of the last 110 years.
”The brand enhancements are more than just a logo makeover. It’s a reflection of our company’s commitment to over 100 years of innovation”
Barry Phillips, Vice-President of Marketing at Sales, Bacharach
Barry Phillips, Vice-President of Marketing and Sales, underlined, “The brand enhancements are more than just a logo makeover. It’s a reflection of our company’s commitment to over 100 years of innovation and support, making a measurable difference to our customers every day.”
“We felt it important that the brand reflected our focus, strengths and capabilities, and builds on our history of quality, durable and reliable HVAC&R instrumentation.”
A new style guide has been incorporated into the rebranded and redesigned website, with the addition of high quality product images and improved site navigation.
In addition, the online portal now also features downloadable assets such as product manuals, brochures, instructional videos and data sheets as well as a service support section to keep up-to-date with company news and project developments.