On the 27th of December IWDC welcomed a new regional sales manager to its team.
Barry Mitchell, under the direction of Kieth Werkley, will be responsible for promoting IWDC’s value proposition to the membership as well as drive profitable growth for the company’s vendor partner brands and Weldmark® brand.
Mitchell’s career started in Ireland where he served as General Manager of his family’s Industrial Supply business. Upon the sale of his family business he continued his career with an affiliate of OKI Bering in Warrington, England and then transferred to OKI Bering’s headquarters in Cincinnati, Ohio serving a number of roles over the next 15 years.
Mitchell spent four years as District Sales Manager for Ohio, Kentucky, West Virginia and south-east Indiana, serving the needs of Independent Welding Distributors and branch locations of larger industrial gas companies. He was promoted to the position of Supply Chain Project Manager. Mitchell was then promoted to the position of Director of Product Management and subsequently, Vice-President, Product Management. In 2011, Barry assumed the role of Vice-President of National Accounts, a position he held until OKI Bering was sold in 2012.
Following OKI Bering’s acquisition in 2012, Mitchell formed his own consulting company, working closely with a number of privately held manufacturers of welding supplies, select Majors, leading Independent distributors, and in 2016 the IWDC.
The IWDC is a cooperative, formed in 1994, which leverages the strengths of its independent welding distributor members across North America. IWDC member companies collectively represent over $2.2bn in sales, serving a wide range of industries. The common denominator is that these industries look to them for industrial, specialty, and medical gases as well as related equipment, hard goods, and consumables. End-use customers served by IWDC members benefit from having the unparalleled expertise of a local member distributor who has access to national-scale purchasing and marketing programmes.