A new method of oxygen therapy has hit the public consumer market, as an oxygen-rich mixture is canned and readily available for relaxing inhalation.
The Big Ox offers a compact canister of concentrated oxygen for the shelves of beauty halls and spas, providing a pleasant pick-me-up and perhaps a refreshing injection of air for those tired of the often polluted and smog-congested environments we seem to experience in an industrialised, modern society.
Available in four different flavours, at £6 for a 3.5g serving the product could probably be considered an expensive habit and something of novelty gimmick.
The trend for oxygen bars originated in 1990's Japan like many other bizarre fads, before spreading to clubs and parties around the world until the novelty eventually, and perhaps expectedly, wore-off. A number of personal concentrated oxygen products exist in the public domain today however, with BigOx potentially the latest in a long line of such offerings.
More than just hot air?
So is the craze just a load of hot air? Apparently not. Such oxygen inhalation can reap many rewards including relaxation and stress relief, relieving jetlag and altitude sickness, the elimination of toxins, and the promotion of both healthy hair and skin.
BigOx users are helpfully informed that while oxygen comprises ony 21% of the air we breathe, the gas it provides in its personal canisters is 89% pure oxygen - an 'essential gas for human beings since it supports the process of vital combustion that sustains human life'.
BigOx also notes that 'the human body needs oxygen in order to convert the carbohydrates, fats and proteins in our diet into heat, energy and life'.
Offered in four flavours - Citrus Blast, Polar Rush, Mountain Mint, and Tropical Breeze - this new product is another example of the role of gases in human health and beauty, adding to alternative remedies such as cryotherapy and carbon dioxide-based carbox therapy.