CAIRE Inc,. manufacturer of oxygen therapy solutions, has rolled out new branding and content on its website this month.
CAIRE’s new look and feel was developed in partnership with advertising agency Morrison in Atlanta. Jeremy Heilpern, President of Morrison, explained, “Creatively, our goal was to speak to the human truth affecting every person that finds themselves in need of CAIRE products. We strategically decided to show people in environments that spoke to the state they’re in today, with the notion that they would not be missing out on those great moments in the future. The real beneficiary of CAIRE products are the loved ones that still get to spend time with their nana, grandpa, mom, or dad.”
He continued, “That same sentiment comes through on the new CAIRE website with a clean user experience, detailed product information, insight and information related to oxygen therapy, and an easy ordering process.”
Along with powerful messaging encouraging end users to engage in ways they can improve their health by adhering to their oxygen therapy prescription, there is extensive product information allowing visitors to quickly navigate CAIRE’s portfolio of products that serve low to high flow needs.
Expanded educational content includes information on COPD, disease stages, treatments and tips, oxygen therapy FAQs, and links to valuable resources provided by premier health organisations who actively working to improve the lives of people suffering from a variety of respiratory diseases.
Chris Southerland, Vice-President of Respiratory, Chart BioMedical, commented, “We feel this shift of reaching out directly to the end user will benefit our providers via retail sales opportunities and in garnering clinical referrals direct from physicians who view CAIRE as a quality resource for oxygen therapy solutions and educational resources.”