“The best drinktec ever” is how the world’s leading trade fair for the beverage and liquid food industry, which was attended by more than 76,000 visitors from around 180 countries, has been described.
drinktec 2017, which chalked up the best result in its 66-year history, surpassed all expectations and saw the number of visitors rise by 10,000 from its previous event in 2013. The ratio of visitors from outside Germany rose by 67% and the number of exhibitors increased to 1,749 from 80 countries.
In view of these record figures, Dr. Reinhard Pfeiffer, Deputy CEO of Messe München, where drinktec was held together with wine technology trade fair SIMEI for the first time, said, “This is an outstanding result. Drinktec has proven itself to be not only the world’s most important innovation platform in the industry, but also the most important investment platform. The cooperation with the wine technology trade fair SIMEI is a tremendous gain. I’m especially delighted that exhibitors here at SIMEI obviously encountered the international audience they expected.”
The verdict of Volker Kronseder, President of drinktec’s Advisory Board and Chairman of the VDMA’s Beverage Machinery and Dairy Technology Association, after the five-day fair was also extremely positive. He said, “For me, it was the best drinktec ever. Particularly interesting aspects were that SIMEI was integrated in drinktec for the first time and a new record for the number of exhibitors was set. We were able to achieve a high degree of internationality again, with many high-ranking visitors. This trade fair will give the global beverage and food industry a major boost for the next four years.”
Ernesto Abbona, President of Unione Italiana Vini (UIV), drew the following conclusion for his association, “We’re very proud that SIMEI has transcended its national boundaries and, together with drinktec, has opened the door to internationalization for our companies. I’ve spoken with a number of our exhibitors over the past days and they all agreed that the trade fair was a success. We were able to address new target groups from the southern hemisphere who we would otherwise probably not have been able to reach. As expected, the grape harvest reduced the number of winemakers who attended from some European and North American countries.”
Exhibitors gave a first-class verdict of drinktec 2017, stressing the outstanding importance of the trade fair for the entire industry. KHS Chairman, Prof. Dr. Ing. Matthias Niemeyer, regards drinktec as a platform for the whole industry and experts worldwide, adding “drinktec offers exhibitors perfect conditions for showcasing products and innovations.”
Christoph Klenk, CEO of KRONES, spoke for many of his colleagues when he said, “All in all, drinktec is for KRONES the trade fair to beat them all. We’re very satisfied.”
Gianfranco Zoppas, Chairman of SIPA, said, “drinktec is the benchmark for our industry. We’re extremely satisfied, not only with the number, but also with the quality of our visitors.”
In a press release, drinktec said the fact that interest among visitors for wine, sparkling wine and spirits doubled was mainly due to the exhibition area for SIMEI. This first-ever cooperation between drinktec and SIMEI was also rated positively by exhibitors at SIMEI. Marzio Dal Cin, President of Anformape (National Association of Machinery Suppliers and Products for Winemaking), summed up the feedback from his members who exhibited there as follows, “The impression among SIMEI’s exhibitors is very good for the most part. The presence of many international visitors, in particular from the southern hemisphere, is a very positive aspect and the reason why the companies believe in this project.”
The decision to integrate oils+fats, Europe’s only trade fair for the production and further processing of vegetable and animal oils and fats, in drinktec was a resounding success. 49 exhibitors from 16 countries presented themselves in Hall C1. The synergies with drinktec were primarily in the area of liquid food, where often similar machinery and components are used. The combination of drinktec and oils+fats met with a positive response from trade visitors, as also evidenced by the number of visitors from the liquid food segment: an increase from 8,700 to 10,700 or 22 percent.
PRO FachHANDEL, the leading trade fair for the entire German convenience and specialized beverage industry, was also held as part of drinktec 2017 for the first time. As a result, drinktec forged links with the specialized beverage sector.