Business trends: Strategy, growth and talent


This year has started out a bit differently than previous years because companies as well as countries forecasted a ‘fully-recovered’ pandemic environment, starting in the spring/summer timeframe.

More than a quarter into 2022, the forecasts have been challenged due to macroeconomic (inflation) and geopolitical factors (Ukraine/Russia war), in addition to existing challenges that have continued or accelerated for many sectors.

These challenges include continued supply chain disruptions, increased competition for talent, continued cost-pressures driving more automation and digitisation of operations, and increased pressure for more sustainable products and operations. All these business trends and challenges have affected how companies approach strategy, target growth and secure and retain employees.

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