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customer-journey-how-atlas-changed-course
© Atlas Welding Supply Co
customer-journey-how-atlas-changed-course
© Atlas Welding Supply Co

Customer journey: how Atlas changed course

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It is 15 years now since James Cain and Bill Visintainer joined forces to take over Atlas Welding Supply Co, and the pair haven’t looked back since. Christian Annesley spoke to Cain about the journey and about prospects

For industrial gas distributors across the US, the customer is king. It is the essential point of differentiation for most companies that are active in the space – and for each distributor it comes down to knowing just what their myriad customers need (sometimes even before the customer does) and ensuring it is delivered in spades.

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