Developing a Collaborative E-commerce Model


It is perhaps your greatest untapped market segment today. For decades, welding distributors have made a living serving industrial endusers’ hard goods and consumables needs, providing gases, wire, welders, and all manner of accessories. For many distributors, their entire business has been built around meeting the needs of their industrial base, from store location to physical store layout, products stocked, hours of operation, sales training, and many other important aspects.

The go-to-market channel for this user is well established.

But, when it comes to the personal user, today’s distributor is likely leaving money on the table. The personal user is a fragmented segment with many choices, served by many suppliers in a cluttered marketplace. But it represents significant opportunity.

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