Making a success of online retail


Indiana Oxygen Company (IOC) is an old company with a modern-day vision.

When it comes to selling welding equipment and supplies online, no one is doing it better than IOC.

The Indianapolis-based company is the oldest gas and welding supply distributor in the US and its 13 branches serve a five-state region, but its online store weldingsuppliesfromioc.com serves customers further afield, and even overseas. As well as gaining customers, it also received recognition last year (2019). Newsweek, the weekly magazine, ranked IOC’s welding supplies site fifth in the category of “DIY, Tools, Supplies,” above any other welding supply only store, in a survey of more than 9,500 online shops in the US, compiled by Statista, Inc., the global data-research firm, published in the September 27th issue. IOC received a score higher than the likes of Amazon, Costco, and Walmart in the Newsweek poll.

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