IWDC welcomes Lela Harding to the team as Digital Marketing Specialist.
Lela Harding, Digital Marketing Specialist
In this role and under the direction of Erica Jones, Director of Marketing, Harding will be responsible for promoting IWDC’s brand across all digital platforms.
Previously to her role at the IWDC, Harding spent time in Washington, DC as the Digital Strategy Manager for a non-profit organisation. Her role there foresaw all of the digital strategy efforts including social media, user experience and search engine optimisation.
Upon moving to Indianapolis, Harding worked for Providence Bank Agency Finance as the Online Marketing Coordinator. There, her responsibilities were mainly in digital brand promotion with a heavy emphasis on paid advertising (PPC) and email marketing.
Month on month the gasworld website continues to be the primary portal for information, on a global scale, about our industry - be it through the provision of news and features, or information in the expansive company directory section. Launched in 2004, it is the only independent online news provider and information portal for the global industrial gas community and the larger end-user markets. The website also now incorporates news for gasworld US and Specialty Gas Report.
To find out more about gasworld's advertising opportunities click here.