IWDC welcomes Lela Harding to the team as Digital Marketing Specialist.
Lela Harding, Digital Marketing Specialist
In this role and under the direction of Erica Jones, Director of Marketing, Harding will be responsible for promoting IWDC’s brand across all digital platforms.
Previously to her role at the IWDC, Harding spent time in Washington, DC as the Digital Strategy Manager for a non-profit organisation. Her role there foresaw all of the digital strategy efforts including social media, user experience and search engine optimisation.
Upon moving to Indianapolis, Harding worked for Providence Bank Agency Finance as the Online Marketing Coordinator. There, her responsibilities were mainly in digital brand promotion with a heavy emphasis on paid advertising (PPC) and email marketing.
Month on month, the gasworld website is the market-leading news portal for the global industrial gas sector, growing at an unprecedented rate and keeping its readers at the forefront of breaking news, insightful analysis and must-see features across the industry. Launched in 2004 and continually evolving, it is the only independent online news, views and intelligence portal for the global industrial gas community and the larger end-user markets – and home to the ever-increasing range of gasworld platforms.
To find out more about gasworld's advertising opportunities click here.