IWDC welcomes Lela Harding to the team as Digital Marketing Specialist.
In this role and under the direction of Erica Jones, Director of Marketing, Harding will be responsible for promoting IWDC’s brand across all digital platforms.
Previously to her role at the IWDC, Harding spent time in Washington, DC as the Digital Strategy Manager for a non-profit organisation. Her role there foresaw all of the digital strategy efforts including social media, user experience and search engine optimisation.
Upon moving to Indianapolis, Harding worked for Providence Bank Agency Finance as the Online Marketing Coordinator. There, her responsibilities were mainly in digital brand promotion with a heavy emphasis on paid advertising (PPC) and email marketing.