Vacuum specialist Leybold has donated nearly €6,000 ($6,945) to an initiative providing clean drinking water and sanitation.
Water for All is the Atlas Copco Group’s main community engagement project and is funded through employee volunteer contributions.
It was realised in 1984 when two Atlas Copco employees – Torgny Rogert and Peter Håkansson, saw a 30-minute documentary about the then ongoing drought in Peru and the harsh living conditions that followed. Affected by what they had seen, they decided to find a way to help.
They successfully engaged their fellow employees to contribute with voluntary donations to support a project, giving the drought-stricken areas in Peru access to clean drinking water. They were so successful in this endeavor that Atlas Copco joined the cause and promised to donate the same amount of money as was raised by the employees.
Now, more than 30 years later, what once was a one-time project, has grown into a global initiative with employees in more than 50 countries carrying on the legacy of the founders. To date, it has helped more than two million people gain access to clean drinking water.
Leybold Managing Director Johan Van der Eeken and Project Manager Stephan Hohenadl handed over a donation cheque for €5,930 ($6,864) to Eva Heemann and Cemre Altinsoy earlier this week.
The Rohingya refugees in Bangladesh were also recently supported with donations from the Welthungerhilfe. In the long term, the focus is on supporting sustainable water supply and hygiene projects, especially in Africa.
Explaining how they raised the money, Hohenadl, who is responsible for the campaign, said, “Every company knows that over time, articles accumulate which are not sold to the extent that their manufacturer would like and without incentives, little will happen.”
“The sales teams of Leybold found a threefold original way. To reduce inventories, we launched a so-called ‘Red Tag’ campaign, which offered corresponding products on the market at special conditions. The articles were then sold at a very attractive price and our warehouse was cleared.”
“We then made a percentage contribution to the renowned social project Water for All of parent company Atlas Copco.”
“It was important to us to find a lever to make the benefits clear to everyone involved. When we presented the concept to the sales department, I was very pleased with the immediate support for this project.”
Eva Heemann and Cemre Altinsoy from the Atlas Copco employee initiative were delighted when they accepted the cheque and said, “”Our cooperation with Welthungerhilfe makes it possible for institutional donors to double the donation and ultimately raise €17,790 for our joint aid projects.”
“Leybold has been part of the Atlas Copco Group since 2016 and I am very pleased that this initiative has been so positively received and supported by our staff,” emphasized Managing Director Johan Van der Eeken. “It supports sustainability to a special degree and serves to make life easier for those in need in a direct way.”