American industrial safety hose company, LifeGuard Technologies, has announced a new hire for its General Manager for Middle East and Africa position.

The new appointee, Mustafa Sallaly, joins the team after more than eight years at Air Liquide Egypt as North Egypt Sales Supervisor, then Medical Gases & VitalAire Sales Manager.

“I’m delighted to join the LifeGuard Technologies team as General Manager for Middle East and Africa”, said Mustafa Sallaly.

“I believe that it is either the best or nothing. I trust LifeGuard Technologies delivers the best in its range.”

With an additional 13 years of experience as Regional Director for Africa in the French Intertech Group, Sallaly is poised to bring a strong skillset to the role.

Andy Abrams, Executive Vice-President of LifeGuard Technologies, commented, “We are delighted to have Mustafa join our global team.”

“His unique experiences will be a great addition to our team and the company. We wish him an excellent integration and success within the LifeGuard Technologies Team.”