The Lincoln Electric Company has created a new leadership position for current employee John T. Bronstrup, in which he will spearhead the company’s business growth strategy.

The welding product manufacturer has promoted Bronstrup to the newly created position of President, Business Development for the Americas Welding segment.

The success of our commercial and operational initiatives has been instrumental in driving out ‘2020 vision and strategy’ results

With the position effective immediately, Bronstrup’s main focus in his new role will be to develop and implement Lincoln Electric’s Americas Welding Growth strategy, specifically advancing sales across its welding accessories and alloy-based consumables portfolios.

George D. Blankenship, Executive Vice-President, President, Americas Welding for the US-based business, enthused, “John’s financial leadership and track record of ensuring the success of our commercial and operational initiatives has been instrumental in driving out ‘2020 vision and strategy’ results.”

“His experience and focus will help us scale these innovative, value-added solutions in the Americas.”

Most recently serving as Vice-President of Finance, North America, Bronstrup has held a number of key positions during his 20 years of employment at the corporation.