Ahead of 2011, MATHESON has made an addition to its online portfolio.

The New Jersey based company has now launched an online store for speciality gas equipment, welding equipment, welding supplies, associated accessories, safety products, and power and construction tools.

MATHESON customers with 'house accounts' have enjoyed several years of online purchasing opportunities. However, with the new MATHESONDirect site, even new customers can make online purchases via credit card.

The new facility offers products from well-known manufacturers such as Milwaukee, Lincoln and Dremel, as well as MATHESON's own premium 'Select' range of welding gas equipment.

Mary Smickenbecker, Corporate Vice President of Marketing for MATHESON, commented, $quot;Online shopping is part of everyone's life today. An online resource that is easy to use and carries products that customers want to be able to order online was an unfilled need in this business.$quot;