For the fifth time in a row, industrial gases specialist Messer has won the Best of Serbia award for the best foreign corporate brand.

Over the past few years, the Messer brand has been developed into an important tool for product positioning and market-share retention in Serbia.

“In spite of limited investment as well as declining capacity utilisation and sales at local companies across all sectors, we continued to pursue and achieve our corporate goals in 2009,$quot; said Ernst Bode, Managing Director of Messer in Serbia, in his acceptance speech.

He went on to express the hope that economic conditions would pick up again in 2010.

Messer took over local gas supplier Tehnogas in 1997 and has been producing and selling medical and industrial gases under the Messer brand for 12 years.

The Best of Serbia award was presented for the sixth time in December by the Serbian Ministry of Trade and Services and the Chamber of Industry and Commerce, in collaboration with Serbian daily Privredni Pregled.

The prize is awarded to market-oriented companies which contribute to the long-term strengthening of the Serbian economy.