Messer will supply helium for the balloon’s at the annual Macy’s Thanksgiving Day Parade®, which will return in its traditional form on 25th November.
The major industrial and medical gas company will help keep the balloons aloft and bring alive some popular characters – from Astronaut Snoopy to SpongeBob SquarePants – on Thanksgiving morning.
Messer’s helium begins its journey at the company’s plant in Otis, Kansas, where it is refined and liquefied before being transported to Bethlehem, Pennsylvania, where Messer operates a helium trans-fill facility. The pure helium liquid is converted to gas and compressed into four high-pressure tube trailers that are trucked from in Bethlehem to New York City.
On the day before the parade, Messer and Macy’s staff inflate the balloons near the Museum of Natural History in Manhattan using a gas filling apparatus Messer has customised for the parade.
“We’re thrilled to continue providing Macy’s with our consistent supply of helium for one of our favorite events of the holiday season,” said Chris Ebeling, Executive Vice President, Sales and Marketing, US Bulk at Messer, which has its North America headquarters in Bridgewater, New Jersey.
“It’s a pleasure collaborating with their team, and we’re excited to continue delighting families in-person this year.”
The parade in New York will return in its traditional form on Nov. 25, following a scaled-back version, made for television only, in 2020.