Messer will provide a consistent supply of helium for the 2019 Macy’s Thanksgiving Day Parade which will be held today in New York City.

The helium supplied by Messer will help to keep the parade’s balloons afloat, including those shaped as popular characters such as Snoopy and SpongeBob SquarePants.

“Messer is pleased to elate attendees at this year’s parade in close collaboration with Macy’s,” said Chris Ebeling, Executive Vice-President for Sales & Marketing, US Bulk at Messer.

“It’s a great feeling seeing the smiling families that attend this tremendous event and watching the balloons make their way through the city streets.”

Approximately 3.5 million people are expected to attend the parade in New York, and more than 50 million expected are to watch the event on the television.

“We are thrilled to continue our long-standing partnership with our helium supplier that keeps out balloons flying high each Thanksgiving,” said Susan Tercero, Executive Producer of Macy’s Thanksgiving Day Parade.

“With Messer, we will continue to elevate our signature character balloons, as together we delight millions from coast-to-coast.”