The Linde Group, a world leading gases and engineering company, has launched ELEMENTS – a stand-alone website extension which aims to educate readers on where and how its gases are implemented in day-to-day life.

The first issue of this new initiative was launched yesterday, and aims to inform consumers about where industrial gases produced by the Tier One company are used in the food industry.

An interactive segment called ‘The Secret Ingredient’ takes the reader through the typical day of a business person and illustrates where Linde gases are involved, highlighting a morning cup of coffee preserved with modified atmospheric packaging (MPA) and a beer after work, injected with nitrogen (N2).

Janice Lamb, Marketing Support Manager for Linde, said, “In ELEMENTS, readers will find reports, interviews, infographics and interactive elements that we think will have broad business appeal.”