Danish oxygen and nitrogen generator systems manufacturer Oxymat Group has opened a new branch in Germany, a market that it describes as a ‘sleeping giant’.

Oxymat GmbH is located near Munich and forms part of the group’s strategy to become the preferred PSA manufacturer in the marketplace.

Expansion and local presence are cited by Oxymat as ‘vital’ factors in achieving this goal. To this end Jesper Sjögren, CEO of Oxymat Group, said of the new operation’s opening in November, “For Oxymat, Germany has been like a sleeping giant: great potential but difficult to wake-up! We expect that Oxymat GmbH can do the job.”

“Throughout many years, Germany has been an important business partner, not only for Oxymat, but for Denmark as a nation. We still foresee many opportunities for us in Germany and we trust that future business in this region will be successful.”

The company also revealed in its December 2013 newsletter that Oxymat GmbH will be run by two competent sales managers in Franz Nesslauer and Michael Obeser, who will cover the other German-speaking regions in Europe, as well as Austria and Switzerland.