Thermadyne Holdings Corporation has changed its name to Victor Technologies Group, Inc., leveraging the company’s strongest and most established brand.
Wholly owned subsidiary Thermadyne Industries, Inc. has also changed its name to Victor Technologies International, Inc.
In a statement announcing the change, CEO Martin Quinn was very much looking to the future. He explained, “To re-position the company in the marketplace, we are returning to our roots.”
“Victor Technologies will recapture the pioneering spirit and embody the original attributes of the Victor brand: authenticity, reliability and innovation.”
Victor is regarded as the company’s strongest and most established brand, celebrating its 100th anniversary in 2013, and Quinn described how the group wanted to build on this reputation.
“By leveraging the Victor name, we reinforce to the industry our focus on meeting the needs of the end user customer for our products and providing advanced cutting, welding and gas control solutions through each of our brands.”
“Our vision for the company is ‘Innovation to shape the world’,” he added.