Lynn Horak, formerly of Tiger Optics, has been appointed Sustainable Marketing Director for Matheson.

Matheson made the announcement just days ago. Mary Smickenbecker, Vice President of Corporate Marketing for the firm described the new recruit as a ‘great fit’.

According to Matheson, while occupying this role, Horak will be responsible for the development of marketing programs in support of ongoing business activities. Horak brings over 25 years of experience in specialty gases and electronics materials. In her most recent position, Horak was responsible for MEECO, Inc. / Tiger Optics, LLC’s product launches, website development and advertising.

Smickenbecker commented, “When we created the position of Director, Sustainable Marketing, we were hoping to find either someone with a track record of success in the gas and materials business, or someone with a history of success in responding to the real needs of real customers in a technology environment. With Lynn, we found both; Lynn’s experience in the gas business, coupled with her record of focusing on customer solutions, makes her a great fit in the MATHESON Marketing Team.”