Plug Power Inc., has announced a new agreement with Toyota Material Handling Norway (Toyota) to provide hydrogen (H2) fuel cells to Asko, Norway’s largest convenience goods wholesaler.

Asko will use GenDrive fuel cells to power its industrial electric forklift fleet in Trondheim, Norway. The fleet is expected to be deployed in the fourth quarter of 2017.

The agreement enables GenDrive fuel cell units to be incorporated into Asko’s Trondheim distribution center, with the possibility to convert the full 95-truck fleet to fuel cell power. Green H2 will be produced on site via electrolysis technology provided by Nel ASA, which produces electricity from solar panels. The Trondheim facility is a pilot project, and forecasts expansion potential to additional opportunities, including Asko’s 13 regional warehouses.

“Plug Power’s proven performance in Europe has attracted leading partners, like Toyota, Nel ASA and Asko, as we expand our European fuel cell presence into Norway,” explained Andy Marsh, Plug Power’s CEO. “In Europe, the value proposition remains the same – industrial electric vehicle users constantly seek productivity enhancing solutions that positively impact the bottom line. Plug Power’s GenDrive solution does this.”

The world is rapidly moving toward the electrification of mobility, and Plug Power is focused on solutions that provide true economic benefits combined with a drive towards a renewable future. Asko is committed to environmental sustainability, with goals of 20 percent energy consumption reduction and 100 percent renewable fuel by 2020.

Plug Power, Asko and Toyota are presenting the GenDrive class three H2 fuel cell solution at the Zero Emission conference scheduled in Oslo from today to tomorrow. The Zero Emission Conference is one of the largest and longest running climate solutions conferences in Europe, drawing around 1,200 participants from businesses, academia, media, politics, NGOs, government and civil society at large. Attendees may discuss the hydrogen fuel cell solution at Toyota’s Material Handling Norway’s booth number 27.