Air Liquide develops customer-centric strategy with new data app


Air Liquide has selected Medallia to support its customer-centric transformation strategy.

Medallia Experience Cloud empowers Air Liquide to understand customer feedback in real-time by providing deep data analytics that show a 360-degree view of the customer. Employees from the front line to the executive suite rely on both the desktop and mobile versions of Medallia Experience Cloud to listen to the voice of the customer.

Air Liquide has already successfully completed a pilot project across three countries in Europe – Belgium, Netherlands, and Luxembourg—and will roll out to an additional 20 countries in the coming months for the next phase of the implementation.

Rich Jahr, Chief Customer Officer, Air Liquide, said, “As a truly international company, with operations in more than 80 countries, we recognise that the customer experience within the B2C world has begun to drive that experience within the industrial B2B world too.”

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