Commerce, content, connectivity and communication: The four C’s of B2B e-commerce explored on gasworld TV


The world we live in today is arguably more connected than ever. It goes without saying that the coronavirus pandemic (Covid-19) really changed how businesses and consumers operate, as the shift to the digital world became very apparent. This desire for digital, however, still remains very strong, despite the re-opening of stores, warehouses and other businesses.

Prior to the pandemic, the industrial gases business was very traditional in how it operated, based upon strong cultural and organisational paradigms; it’s very customer-facing and local in nature. As a result, e-commerce essentially changes that business model, that culture, within our industry. It’s essentially a paradigm shift, something which can in turn create confusion and even a sense of fear.

To support these traditional businesses shift to an online world, pioneers in the e-commerce, content and software space have joined forces to create the ultimate customer experience. Distributor Data Solutions (DDS) and ESTech Group are just two players in this market that have established such relationship in the industrial gases space as it looks to shift into the digital age.

In the latest showcase webinar for gasworld TV, the two firms emphasised the importance of knowing your audience and knowing exactly what they want in a website. In such a niche market, and one that has not long been in the digital world, this may seem like a tough task, however, it is one that has been grasped by two hands by the duo and gratefully received. 

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