It seems that the only constant to business over the past 25 years is that the technology we use today will be different tomorrow. However, the business basics have stayed the same — delivering outstanding customer service, providing quality products, and backing those products up with knowledge. As we reflect on the past 25 years with CryoGas International, the big difference we see between 1990 and 2015 is the way in which we deliver our products and services, and the additional customer solutions we have been able to provide.
Fax machines, three-colored paper receipts, land lines, and now even emails can be considered “vintage” office tools in some circles. Technology like the smartphone offers a computer in your pocket and enables an array of new services. Communicating your new products and services can now be done 24/7. This has resulted in climbing standards for customers and faster delivery requirements.
On the spectrum of technology, the gases and welding industry is somewhat unique. Many applications within the industry are technologically advanced and can range from supporting the processes that get men and women into space to working on stem-cell research. Yet, other gas and welding applications in some traditional fields have not adapted with new technological advances.
Those working in the gas and welding industry, our customers, represent a broad cross section of people including seasoned veterans and entry level employees, all working within the enormous breadth of markets served by industrial gases. Finding the right balance between old media messages and information delivery and the complex and fast changing world of social media can be tricky. Ratermann Mfg. has worked diligently to develop vital tools to bring solutions to its customers, regardless of their level of experience or media preferences.
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