DDS launches digital shelf analytics solution for manufacturers


Distributor Data Solutions (DDS) has today (16th Feb) launched a new digital shelf analytics (DSA) offering to help suppliers assess the presence and quality of their product content on multiple e-commerce websites through a consolidated reporting dashboard.

Developed in direct response to DDS’ manufacturer customers’ needs, the Content Validation solution has already proved a success through an extensive beta programme conducted over the last nine months.

Matt Christensen, President of DDS, said, “There is a major challenge for manufacturers with this ‘last mile’ of the journey to get their product information published to hundreds of individual distributor and retailer websites.”

“Manufacturers are really at the mercy of their distribution partners not only in terms of how their products look online, but whether they’re listed at all, and from the initial data we’ve been helping them gather, the results are pretty alarming.”

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