“Just doing” rarely turns out well


Messer has launched the “Just doing …” campaign which is aimed at improving safety and raising awareness of hazardous situations in day-to-day work. A worldwide day of action is taking place on 12 September at all 120 Messer Group locations.

The main focus of the safety campaign is the prevention of industrial accidents that are referable to non-compliance with safety guidelines or to negligence and carelessness.

“Many accidents are a result of experience, as strange as that may sound,” says Stefan Messer, owner and CEO of Messer Group. “Particularly processes that are part of your everyday routine are dealt with real quick.”

The 5,000-plus employees in Europe, Asia and Peru will come together at their locations at the same local time to discuss this subject. Alongside an accompanying poster campaign for all office and production areas, a series of short films have also been produced, which have the feel of psychological thrillers and engage the imagination by creating a personal connection. The seeming familiarity of the situations is matched by their potentially fatal consequences: the fire extinguisher put away quickly in the cleaning cupboard points to the burned-out office. Or, the jumper improvised quickly on the electrical box results in death.

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