Linde North America rebranding underway


One of Linde’s newest air separation plants has become the first in the company’s extensive network of US facilities to be fully rebranded, with new Linde logos and colours.

The Cartersville plant, Linde’s largest in Georgia, cryogenically separates air to produce over 800 tpd of liquid oxygen and nitrogen. It has become the first to be representative of the Linde North America brand.

Linde AG acquired The BOC Group, PLC in September 2006 to form The Linde Group, of which Linde North America is a member. Since then, a process of integration and rebranding has taken place, with the new plant in Georgia one of many to befit the new banner.

Rebranding the Cartersville plant is part of an intensive process that ultimately will result in the rebranding of every facility, vehicle and tank in the US and Canada. A programme expected to take between five and seven years to complete.

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