Modified Atmosphere Packaging: A breath of fresh air for 21st century shoppers


Packaging of retail food products has evolved rapidly during the past decade in response to the changing needs of consumers, producers and retailers.

The use of modified atmosphere packaging (MAP) started in the UK and US and has spread across Europe, growing rapidly in developing countries like South Africa too.

In the 21st century supermarket, shoppers have rather different needs and priorities to those of 30 years ago; with convenience and quick preparation of meals being high on the list.

In many countries the number of households has increased faster than the population, resulting in the majority of shoppers regularly purchasing food products for consumption by singles or couples. Double-income families naturally enjoy greater disposable income and develop tastes for exotic cuisines.

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