Nori appoints new CEO to advance the carbon market


Carbon removal marketplace Nori has announced a $6.25m funding round, led by M13, Toyota Ventures, Placeholder, and Cargill, and appointed Matt Trudeau as its new CEO.

The two milestones come as the company prepares to scale its marketplace to support the sale of its carbon removal credits, in collaboration with Germany-based Bayer, and prepare to expand its carbon removal product offering.

Nori and Bayer announced their partnership in October 2022 to bring verified carbon removal offsets to the marketplace. The agreement saw Nori combine its expertise in carbon management, with Bayer’s network of regenerative farms.

As CEO, Trudeau will lead the company on its next venture with his market experience and track record of building tech start-ups. His experience in relative marketplaces spans over two decades.

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