Virtual reality: IWDC Sales and Purchasing Convention recap


What do you do if you can’t hold your trade event due to the coronavirus (Covid-19) pandemic? While most events have been cancelled and rescheduled for 2021, the Independent Welding Distributors Cooperative (IWDC) chose to hold its Sales and Purchasing Convention virtually online for its members.

The IWDC, a corporation focused on leveraging the strengths of its independent welding distributor members across North America, had been due to hold the event in Louisville, Kentucky on 9th-11th June, and to be attended by around 500 members.

But restrictions due to Covid-19 has meant most trade events this year from March have been cancelled. Rather than see its Sales and Purchasing Convention go the same way, the IWDC reinvented it into a three-day webinar series. Each day, six different gold sponsors presented a 30-minute segment to members watching online via Zoom.

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