For some, the oh-so-mature status of the European industrial gases market can lend itself to giving into the allure, the overtures even of the younger and more attractive growth markets around the world.
One could be forgiven for indulging in such a viewpoint, given the shadow into which it has been cast by the emergence of other, rampant industrial gas hotspots.
Just in my own time studying the industry for gasworld alone, there has been a shift in the global industrial gas order. A decade ago, Europe remained close on the shoulder of North America in the global pecking order, buoyed by a robust Western Europe market still in its prime.
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