TECSYS Inc., an industry-leading supply chain management software company, has welcomed marketing veteran Laurie McGrath to the company as its new Chief Marketing Officer.
McGrath brings over 20 years of executive marketing, branding, and communication experience to the role as well as deep knowledge of the supply chain, technology, and healthcare sectors. She will lead global corporate and product marketing initiatives across all aspects of brand execution, including market positioning, product definition and strategy, public relations, social media, corporate communications, and demand generation.
Prior to joining TECSYS, McGrath was Chief Marketing Officer for Intalere (formerly Amerinet), where she led rebranding efforts and integrated marketing initiatives with a focus on healthcare.
McGrath commented, “I am thrilled to be a part of TECSYS with its solid vision and enviable reputation for understanding how to support the complexities of evolving supply chains today.”
She continued, “I’m particularly looking forward to working with customers to help shape their experience across every touchpoint of their relationship with TECSYS.”
Peter Brereton, President and CEO of TECSYS, said, “McGrath is an excellent addition to our top-notch team of seasoned leaders. Her notable achievements as a marketing leader in supply chain, technology, and healthcare will be invaluable to our ongoing growth and brand recognition.”
“I would also like to thank Robert Colosino for his excellent contribution to TECSYS over a career that spanned more than three decades. Always creative and always a pleasure to work with, he will be missed and we wish him well. McGrath will take it from here with a great team behind her and some great opportunities in front of us, we look forward to some exciting years.”