Thunderbird LLC has rebranded its Metal Impact business to bring clarity to its product offerings in Illinois, Mississippi and North Carolina.

As of 22nd July (2022), Metal Impact has been operating under two brands: Thunderbird Metals for its contract manufacturing business, and Thunderbird Cylinders for its compressed gas cylinder business.

Now rebranded, the two operations boast their own dedicated websites, marking communications platform and sales channel.

Kevin Prunsky, Chairman of the Board of Thunderbird, said, “In honour of the successes achieved by our impact manufacturing businesses, and in recognition of the unique needs of our diverse customers and markets, we are proud to bring distinction to these Thunderbird brands.”

“Our customers will experience the continued support from our teams with a renewed focus and commitment to help them succeed.”

Phil Kretekos, President of Thunderbird, envisions accelerated growth for both Thunderbird Metals and Thunderbird Cylinders.

“The impact extrusion expertise across our facilities is second to none,” said Kretekos. “We have made investments and process improvements and will continue to do so. By bringing clarity and distinction to our unique offerings and markets, customers can now make better informed buying decisions.”

Rick Fowich, Director of Sales and Marketing of Thunderbird, added, “Becoming two separate Thunderbird brands is a logical transition for this business unit. This move recognises our customers’ needs first and foremost and provides the clearest pathways to specific solutions for them.”