Celebrity US chat show host Jay Leno has become the latest high profile figure to be given the keys to a BMW Hydrogen 7 vehicle.

BMW is again turning to stateside celebrities to help convince US consumers of the viability of hydrogen-fuelled vehicles, with Leno actually being given the car as a long-term test-drive vehicle.

“By harnessing the power and influence of individuals who, like Leno, are at the forefront of their respective disciplines, BMW hopes to continue to generate support of hydrogen-drive vehicles in the short-term and stimulate demand for a viable hydrogen infrastructure in the long term,” said a BMW statement.

The statement continued, “While the BMW Hydrogen 7 is not for sale, it is considered to be a milestone in bringing forward hydrogen as the sustainable fuel for individual transportation.”

As part of BMW’s hydrogen promotion campaign, Leno joins a number of luminaries to have been associated with the Hydrogen 7 including Brad Pitt, Angelina Jolie and Linde CEO Wolfgang Reitzle.