Virgin Group has today launched its new rewards club, Virgin Red, through which members can directly support the development of Carbon Engineering’s direct air capture (DAC) technology.

The announcement is all part of a new sustainability partnership between the two companies, that presents Virgin Red members with the opportunity to spend their Virgin Points to direct support the advancement of the carbon removal technology, as well as Carbon Engineering’s activities. 

Read more: Carbon Engineering: Scaling up direct air capture technologies

In a statement, Virgin said it already has plans to evolve the programme early next year. 

Commenting on the announcement, Kelly Best, Virgin Red’s Chief Marketing Officer, said, “We are delighted to be partnering with Carbon Engineering and giving our members the opportunity to use their points for good.”

“Virgin Red has been built by understanding what our members need, want and love and building a club that revolves around them. Our members can use their points on everyday treats, extraordinary Virgin experiences and good causes close to their hearts, including game-changing carbon removal technologies – with points that never expire.” 

Carbon Engineering’s CEO, Steve Oldham, added, “We’re thrilled to announce this partnership with Virgin Red. We’ve spent the past decade developing a DAC technology that can remove millions of tons of carbon dioxide from the atmosphere so it can have the largest possible impact on climate change.” 

“The industrial scale of our technology means that, to date, we have mostly worked with large companies and governments that have experience with projects of this size. However, it has always been our ambition to find a way for individuals to get involved as well.

“That’s where Virgin Red comes in. It’s a game-changer to be working with such an iconic, global brand to bring large-scale carbon removal to individuals. Our whole team is excited to welcome Virgin Red members into the fold and invite them to join us in becoming carbon removal leaders.”

“Our hope is that together we can signal to the world the strong support and demand for Direct Air Capture solutions like ours, and help kickstart the carbon removal industry into reality.”