In an interview published this weekend, the Swiss company best known for watch manufacturing, announced that it is developing a hydrogen and oxygen fuel cell car.

What we don’t know is whether it would be cost effective.

Nick Hayek, Chief Executive and Chairman of Swatch

The news confirms opinions that hydrogen fuel cell technology is set to breach the commercial vehicle market.

Nick Hayek, Chief Executive and Chairman for the Geneva based firm cconfirmed, “We already have a test car with a fuel cell.”

During an interview with newspaper NZZ am Sonntag, Hayek emphasised his faith in the green technology, he said, “Liquid hydrogen and oxygen are used as fuel, producing very efficient combustion.”

He added that the management board of Belenos, Swatch’s subsidiary, has already tested the prototype on the road.

Nevertheless, concerns over the economic viability remain. Hayek added, “What we don’t know is whether it would be cost-efficient to build.”